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Ven Agency x Stor Energy

Website Redesign
+ SEO Migration

Prepared for Evan Johnson, Pangea Agency

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02 — The Brief

The
Brief

What's happening, what Ven is delivering, and how we work together.
03
03 — Context

What's Happening

Pangea are rebranding Stor Energy completely, including a new name. Ven is being brought in to build the new website in parallel with the brand book.

🎨
Full Rebrand Implementation
New name, new identity. Ven builds the website in the new brand, running in parallel with Pangea's brand book creation.
📁
New Project Template System
Four battery projects currently isolated from the website. We bring them in with a dedicated project archive and single template.
🔍
SEO Migration
Full company rebrand means domain change. Proper redirect strategy, Search Console handover, and 30-day monitoring to protect rankings.
04
04 — Investment

Scope & Investment

$180/hr + GST. All phases: Design, Frontend, Backend.

Template Cat. Design Frontend Backend Total hrs Cost + GST
Home Page 1 12 8 12 32 $5,760
About / What We Do / Team (consolidated, accordion) 2 6 6 6 18 $3,240
Contact Us 2 6 6 6 18 $3,240
Project Archive (index page) 2 6 6 6 18 $3,240
Project Single (used for all 4 projects) 2 6 6 6 18 $3,240
SEO Migration (6-stage scope, domain change, 4–6 week monitoring) — — — — 37.5 $6,750
Total 141.5 hrs $25,470 + GST
05
05 — Process

How We Work Together

Same process Ven used on Tascol and Enervest. Pangea leads the brand, Ven builds the web in parallel.

Pangea creates the brand book. Ven designs the website. Both run simultaneously.
Brand assets (logo, colours, fonts, brand book) delivered to Ven before development begins.
Messaging and copy provided by Pangea. Ven implements to spec.
Proven on Tascol and Enervest. The parallel process keeps launch timelines tight.
06
06 — Recent Work

Recent Projects

Corporate and B2B websites Ven has delivered using the same process.

enervest.com.au
Enervest
enervest.com.au
tascol.com.au
Tascol
tascol.com.au
ven.com.au
Ven Agency
ven.com.au
07
07 — SEO Migration

SEO Migration Scope

Full rebrand with domain change. Six stages, proven on Tascol. Estimated 37.5 hrs recommended midpoint.

Stage 1 — Pre-Migration Planning
URL inventory crawl, keyword and traffic audit (GSC, GA4), tracking code collection
3.5–6 hrs
Stage 2 — Content and SEO Review
On-page SEO check (meta, headings, alt text), homepage and service page review
8–14 hrs
Stage 3 — Redirect Planning
URL mapping (old to new), 301 redirect implementation, redirect QA (chains, loops, missing rules)
5–8 hrs
Stage 4 — Staging QA
Crawlability checks, Core Web Vitals, redirect testing, 404 checks, canonical review
4–7 hrs
Stage 5 — Post Go-Live
Reinstall analytics, submit sitemap to GSC, live redirect QA, 404 monitoring
3.5–5.5 hrs
Stage 6 — Site Audit + Monitoring
Full live crawl, technical SEO fixes, 4–6 week keyword and traffic monitoring
6–10 hrs
Total SEO Migration Estimate 37.5 hrs (midpoint) — $6,750 + GST
08
08 — Caveats

Scope Notes

A few things to note before we kick off.

📦
Brand Assets Required First
Logo, colours, fonts and brand book from Pangea must be delivered to Ven before development begins.
✍️
Copy Provided by Pangea
Messaging and copy is Pangea's scope. Ven implements to spec only.
🌐
Domain and Hosting Excluded
Domain registration and ongoing hosting costs are not included in this quote.
🔍
SEO Scope May Increase
If the rebrand involves a TLD change (e.g. .com to .com.au), SEO migration scope may increase. We will advise before proceeding.
📄
Project Pages
All four project pages (Molong, Kentbruck, Victorian Big Battery, Moorabool) use the same single template. Custom layouts per project would be scoped separately.
09 — Next Steps

Ready
to start?

Let's lock in the scope and get the brand assets flowing. We can kick off design within the week.

What Happens Next

  1. 1

    Confirm scope. Review this proposal and confirm the deliverables.

  2. 2

    Sign agreement. Ven sends a formal agreement for review and signature.

  3. 3

    Initial instalment. Project is structured across three instalments.

  4. 4

    Kick off. Design starts within the week. Pangea brand book runs in parallel.

Contact James